Dreams and Visions is the design studio of Lex Rudd, making plush toys, puppets, creatures and props for the toy, theater, television and film industries. Located in West Sonoma County, CA in the redwoods and wine country.

Please enjoy the selected works showcased here in my portfolio and please contact me for plush toy, design or creature effects work.

Studio viewing is by appointment only.

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Commercial Toy Portfolio

Final Products


Design Portfolio

Logos, Banners and Branding:


Children’s Book Illustration:


Apparel and Decals:


Plush Toy Concept Sketches

The Studio

Lex Rudd is an award winning toy designer and creature fx artist who previously worked for the Jim Henson Creature Shop and Disney, as a freelance designer for Hasbro Toys and as a designer for Folkmanis. She has run her own creature shop in Sonoma County for almost 10 years.

The studio will continue to function making creatures and puppets but will move from it’s current location to downtown Forestville. There’s a name change too – Primal Visions will become Dreams and Visions for the new location. You can check out her old site and gallery at Primal Visions.



Where to Find Us

6544 Front St
Forestville, CA 95436


Located in beautiful Sonoma Wine Country in the small town of Forestville. A stones throw from award winning wineries, exquisite eateries, bountiful breweries, the breathtaking chiseled California coastline and of course the Russian River.

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